I turn brand and culture into business drivers — and build the teams that carry them.

THE STORY

A Strategic Brand Architect

Campaigns get the attention. But the brands that actually win are built on what's underneath them— the culture and strategy that decide whether the work holds.

That's the part I build. I take fragmented teams and scattered efforts and give them a structure: one brand, one purpose, designed to scale and built to outlast any single campaign.

The Strategy

Marketing Innovation Meets
Operational Discipline

I run marketing like an operator. Strategy, data, and creative aren't separate lanes. They're one process, and every campaign is tied to a number it has to move. From omnichannel launches to performance media, the test is the same: impact you can prove, not just activity. A few highlights:

Omnichannel Campaign Leadership

Lead integrated campaigns across paid, social, and owned channels — work that grew market share 25% and lifted brand awareness 83% in a highly commercial payor market.

Digital

Experience

Lead mobile-first redesigns of websites and high-traffic landing pages — work that streamlined user journeys and grew traffic 40%.

Marketing

Operations

Build modern marketing capability on legacy systems — coordinating six agency partners and cloud tools like Optimizely and BEAM to deliver enterprise-grade work without the enterprise overhead.

Multi-Site

Marketing

Build scalable marketing toolkits and landing pages for multi-site networks — growing the program from 24 to 50+ primary care locations across the system.

THE FIT

What I'm Looking For

I'm looking for a place where brand and culture are treated as business drivers — because that's where I do my best work.

That might look like a senior brand and marketing role, where the work is strategic before it's creative: positioning, architecture, and figuring out what an organization truly is before deciding how to say it. Or it might look like a people-and-culture role — employer brand, employee experience, internal communications — shaping the experience of the people who deliver the work.

The roles I've loved most have been both. My last title was VP of Brand and Team Experience, and the "and" was the point.

What matters more than the title

Mission that's real. Healthcare is home for me, but what I'm really after is an organization doing something worth doing.

A visible line to the people being helped. Whether that's a patient or the person caring for them, I want to see who the work is for.

A strategic puzzle. I like the hard questions before the pretty answers.

Room to build. Some of my best work has been standing up something that didn't exist yet — an in-house agency, an enterprise brand management system, a leadership conference for 550 people.

I'm open to full-time, fractional, or advisory work. I'm based in Fort Worth, Texas, and open to remote.

If this sounds like your organization, I'd love to hear from you.

The Passion

Building Legacies Through Leadership

While I'm driven by data and results, what I care about most is the people who deliver them. Early on, leaders saw potential in me when I was content with the status quo. They offered me the education, experiences, and challenges that pushed me to grow and rise. That shaped how I lead. I build culture into every project— leadership programs, career ladders, and succession plans for 300+ leaders— so people keep growing long after the campaign wraps. The work I'm proudest of isn't a campaign at all; it's helping others rise the way someone once did for me.